E-commerce company Flipkart noticed an increase of 30% in the overall campus hiring as compared to last year. The candidates were, though, appointed from reputed colleges only.
“We are always on the lookout for the best talent. We generally engage with numerous reputed colleges to create a strong talent pool. Besides IITs, we connected with several reputed business and engineering schools across the country, to onboard fresh talent,” a spokesperson from Flipkart tells Education Times.
“At Max Life Insurance, we hire executives only from the reputed B-schools. The company does not reach out to the tier 2 and tier 3 colleges as we are more focused on the talent from cities that are easily accessible,” says Shailesh Singh, director and chief people officer, Max Life Insurance.
Expertise gaining prominence over institute
While top companies have always been driven to hire candidates from premier institutes, a gradual rise in the demand for freshers from tier 2 and tier 3 colleges is seen in the recent times.
Talent500 which assists corporates in hiring engineering graduates highlights the changing trend. Several companies focus on hiring talent irrespective of the colleges branding. These companies are expanding their horizons and head to colleges in tier 2 and 3 cities or to those which may not be placed in global rankings.
“There is an increasing focus on ‘company-candidate fit’ outside of just core education experience. In the presence of multiple skilling and learning platforms that enhance core coding skills among professionals, expertise is gaining more prominence than just the branding of education institutes,” says Vikram Ahuja, co-founder, Talent500.
There is no general trend in the industry in regards to the institutions, says Sushant Patnaik, head, Human Resources, Aeris Communication.
“While premier institutions do carry their brand value, attitudinal skill is required to wade through uncertain times like these. This skill would score much higher than the rating of the institute. In the past few years, we have recruited more from colleges in tier 2 and 3 cities than those in the metros. Our hiring process is matured and efficiently filters candidates that resonate with our core values, have requisite technical and management skills,” he adds.
Pharmaceutical company Allergan India also maintains that the hiring in their company is influenced by two perspectives. One is general management and the other is pharma specific management.
“When we hire for general management we look at premier institutes, but that is not the only defining criteria. We are also open to certain colleges who follow a value system which adheres to our organisational way of working. The search is however restricted to niche colleges, which is why it tends to be a tier 1 or tier 2 institutes from the top colleges of the country,” says Natasha Tiwary, associate director, HR, Allergan India.