Enhancing Remote Accessibility – Availability of accessible technology in tier 2 & 3 regions will reduce the stress on the metropolitan cities. Development in the far-flung remote areas and cities have given access to tools and talent, thereby reducing the workload on tier 1 cities. It has also decreased the crowd that was generally there in metros since people moved back home – which is expected to continue in the next year – as well as the pressure on megacities to keep building the infrastructure.
Secondly, harnessing the talent pool cities beyond metros will encourage greater job opportunities.
It will also further encourage the medical fraternity, as doctors and hospitals will be able to reach out in remote locations via video calls. These technological advancements that have started scaling up and will continue to grow in the coming years.
Increased Investment across verticals – According to a study, there was a 500 percent increase in Indians choosing online healthcare services between March 1 – May 31, 2020, due to the lockdown. It also revealed that 80 percent of them were first-time users and 44 percent of the users were from tier-II, III cities.
Education on the other hand, was another worst hit sector disrupting regular classroom learning of approximately 320 million students. However, the sector recovered quickly using digital learning platforms and became the most funded sector in 2020 H1. This has led to many startups coming up in the edutech space which is also seeing huge investments and will continue in 2021.
Additionally, sectors like retail, BFSI and manufacturing will also see a huge transformation next year as the use of online collaboration platforms has opened unexplored possibilities. For example, virtual stores with live product demonstration, virtual visit to a bank, etc.
Future is Hybrid – As we progress to what is hopefully a post-pandemic world, the question arises if the workplace will remain the pandemic way, or will it be a mix of physical and virtual. The answer is a ‘Hybrid’ normal, a blend of physical and virtual world colliding to create a unique flow of work. The connected world, experienced during the pandemic will further progress, leading to flexible policies, motivated employees, and better business output. Technology has a huge role to play as the possibilities and outcomes of collaboration have increased manifold, across the globe.
Developing Digital India – A hybrid world extends itself to sectors like education where e-learning platforms and online classrooms have helped make education accessible in tier 2 and 3 cities of India. Similarly, tele-health and video communication platforms have been a useful model in bringing quality healthcare and diagnosis closer to rural areas. It is important to improve India’s digital upbringing and it starts with people in these areas who have now started realising the potential that technology has to benefit their lives.
Video is the New Voice – Video is the new audio for Gen Z. The young generation prefer video over audio calls. While traveling or at home, you will see a lot of people engaging over video calls. Especially after the pandemic, people can be seen talking to their near and dear ones on a video call rather than an audio call. The usage of video calls has been exponentially increased with the GenZ, and also with the senior generation as well. The level of interactivity and experience is unmatched to that of an audio. This will only get stronger in the coming months and video calling providers will scale up their product value proposition further.
By- Sameer Raje, General Manager and India Head, Zoom Video Communications, Inc.
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